listerine® Concentrate social media launch

As the lead for the successful launch of Listerine® Concentrate on social media, I was responsible for designing and producing all content for the launch. This included art directing a photoshoot, creating custom GIF stickers, and developing storyboards for TikTok, Instagram, and Facebook. My role also involved art directing and prop styling the photoshoot, as well as overseeing the production process to ensure a seamless launch. The outcome was a cohesive and impactful campaign across all social media platforms.