Lifetime Brands®
Logo Redesign
I developed a new branding system and custom logo for Lifetime Brands®, a premier provider of cutting-edge cookware and home products. My design was chosen from a pool of 300 submissions, showcasing my ability to create a unique and effective brand identity. The new branding system included a comprehensive color system and guidelines for production to ensure consistency across all mediums.
Before logo:
Redesign:
black and white version:
PMS breakdown and production for style guide:
Orignal Lifetime brands® logo had not been
updated since its creation in the 1980’s
Updated Logo used the housewares symbol and bands of color to show the companies 360 innovation in the industry. The fonts were updated with a clean fresh font Bree. A new Color system was implemented as well
