LISTERINE®
Branded
Photography
For this project, my task was to reimagine Listerine® as more than just a mouthwash brand and to create a visually stunning library
of imagery that conveyed the feeling of fresh oral wellness. The goal was to give Listerine® a youthful and visually appealing look that would translate well on social media. I created assets that focused on oral wellness routines, education, and fresh breath, all with a bold
new aesthetic. The ultimate objective was to reposition Listerine® as a leader in the oral wellness space and to showcase the brand's commitment to helping people feel confident
and healthy.
Client
Listerine
Year
11/01/2022
Producer: Tyron Barrington
Photograghers:
greg hinsdale (Models)
Rick Burda (Stills)
Prop Stylist: rebecca donnelly
Art director: Allison Insel
Photo Art Direction Models+ Stills
(Oral care routine)




















Video Assets
Art directed and created all videos for Listerine organic feed
Listerine email
template design with new assets