LISTERINE®
Branded
Photography

For this project, my task was to reimagine Listerine® as more than just a mouthwash brand and to create a visually stunning library
of imagery that conveyed the feeling of fresh oral wellness. The goal was to give Listerine® a youthful and visually appealing look that would translate well on social media. I created assets that focused on oral wellness routines, education, and fresh breath, all with a bold
new aesthetic. The ultimate objective was to reposition Listerine® as a leader in the oral wellness space and to showcase the brand's commitment to helping people feel confident
and healthy.

Client
Listerine

Year
11/01/2022

Producer: Tyron Barrington

Photograghers:

greg hinsdale (Models)

Rick Burda (Stills)

Prop Stylist: rebecca donnelly

Art director: Allison Insel


Photo Art Direction Models+ Stills

(Oral care routine)

Video Assets

Art directed and created all videos for Listerine organic feed


Listerine email

template design with new assets

Previous
Previous

Social Media Art Direction

Next
Next

Holiday 2019