COVERGIRL®
TRUBLEND
SKIN ENHANCER BALMS

COLLABORATED CLOSELY WITH THE CREATIVE DIRECTOR TO SPEARHEAD THE DEVELOPMENT OF A COMPREHENSIVE GLOBAL TOOLKIT ENCOMPASSING CREATIVE WALL GRAPHICS, CAPTIVATING VIDEOS, ENGAGING E-COMMERCE ASSETS, AND COMPELLING SOCIAL MEDIA CONTENT. CONTRIBUTED TO THE CONCEPTUALIZATION OF DYNAMIC PRODUCT IMAGERY AND THE CREATION OF KEY VISUAL MODEL PHOTOGRAPHY. ADDITIONALLY, OVERSAW THE MANAGEMENT OF RETOUCHING PROCESSES TO ENSURE THE HIGHEST QUALITY STANDARDS WERE MET THROUGHOUT.

CREATIVE DIRECTOR: CARLY HAYES
ART DIRECTOR: ALLISON INSEL
PHOTOGRAPHERS: TORY RUST, christine blackburne and Rob Dowsley
PRODUCER: PATRICIA NOWHEELIES
VIDEO DIRECTOR: CLARA GOLDFARB
DIGITAL DESIGN MANAGER: NATHALIE CARRASCO
DIGITAL DESIGNER: CHARLOTTE LOMAS